Marketing Resources for Your Nonprofit

  • Here is Tim Litt's presentation--chockful of helpful links and information!

  • This online tool helps you draft a social media policy for your organization.

  • Start here with your strategic marketing plan!

  • Who is your target audience? Can you describe them? This worksheet will help you get a clearer picture of who your constituents are.

  • Blog post on how developing personas for your organization helps you target your specific audiences.

  • Plan out and keep track of your yearly communications.

  • Free online social media scheduler

  • Free design online software

  • "The Rebrand Effect" ebook looks at the impact rebranding has on nonprofits based on an online survey completed by over 350 nonprofit decision-makers from across the country.

  • Brandjacking is a radical restructuring of your public face, based on the logic of commercial branding. It can destroy your fundraising program. It’s hard to tell the difference between legitimate marketing help and brandjacking. But these warning signs can help you detect a brandjacking before things go too far.

  • When is a crisis a crisis--and how is it best to respond? This decision tree may be able help you to answer these questions.